Case Study

KBC Bank

 

KBC, Europe’s most recognisable financial institutions, selected Strata3 as partner to deliver a digital transformation programme on Kentico & Temenos.

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The challenge

KBC Bank has 40 years’ track-record in commercial banking in Ireland. In 2011, KBC was a new entrant in retail banking. Without a branch network, online and voice were vital channels. Strata3’s challenge was to help a business bank transition to a fully-fledged retail bank with digital as a central pillar. Our task, since being selected as strategic digital partners, is to consistently develop, measure, test refine and grow the online channel, KBC.ie as a critical sales and marketing platform.

Visit KBC Bank

“We are highly impressed with Strata3’s ability to deliver a total web offering and always within the agreed timelines and budgets.”.
PAUL GARDINER, HEAD OF ECHANNELS, KBC BANK IRELAND
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The strategy

The initial strategic focus was to select a dedicated team to work exclusively with KBC’s C-level stakeholders and to understand the overall digital transformation goals. Thereafter the focus was to; create a roadmap for online, evaluate and select the WCMS platform, integrate & develop on Temenos technology, deliver an advanced, customised and ongoing analytics solution combined with a support model. Monthly management and quarterly steering meetings with stakeholders has helped Strata3 align our plans into the banks vision for KBC.ie.
 

The focus was to; create a roadmap for online, evaluate and select the WCMS platform, integrate & develop on Temenos technology, deliver an advanced, customised and ongoing analytics solution combined with a support model.

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The implementation

Strata3 have created KBC.ie with a focus on user-experience and design complimentary to the bank’s progressive brand. The site features standardised long and short-form product sales journeys achieving very high conversion rates. Strata3 selected Kentico Enterprise Marketing Suite as the WCMS & marketing platform. We have built customer application processes integrating with the Temenos T24 banking platform. Our ongoing service model focuses on constant refinement of UX and growing the CRO through repeat A/B and MVT combined with custom analytics.
 

The result

  • 163% increase in traffic to the current account.

  • Average session increased by 51%.

  • Bounce rate dropped by 15%.

  • Returning visitors up by 9% year-on-year.

  • A recent A/B test for mortgages saw a 200%+ increase equal to €1.7 billion in value.

  • KBC.ie listed for Kentico site of the month in May 2015.

  • 45% YoY increase in overall digital traffic to KBC.ie in 2016.

  • 85% YoY increase in web applications via KBC.ie in 2016.

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