The strategy
Strata3 worked closely with Fáilte Ireland to develop a product delivery roadmap which prioritised the visitors needs and delivered a delightful user experience.
The Strata3 team created a persuasive, friction-free experience that converts a higher percentage of visitors, delivering on commercial metrics, such as growing traffic, partner referrals, and ultimately, driving domestic tourism.
An agile methodology was the best approach for this project, not just because of the project’s complexity and scale, but because it can continuously adapt to evolving business needs and the rapid pace of change in the digital landscape. Our first release (MVP) for this project, was deployed at a crucial time for the Tourism industry and for Fáilte Ireland, as the country moved into recovery mode following the Covid-19 lockdown. We also developed a Covid-19 Industry Support Hub for Fáilte Ireland, as an initial response within their corporate site, while continuing to build the new consumer site.