As Design & Experience Director, Fergal is responsible for driving excellence in the areas of design strategy, customer & user experience, creative design, and content strategy.
Together with his team, Fergal collaborates closely with his clients to overcome complex business challenges through human-centered design and strives to design products and services that will have a meaningful impact on peoples lives.
Fergal started his career in the digital industry with Nua Ltd, the pioneering Irish internet company in the late 1990s. and over the years has delivered innovative, award winning and commercially-driven solutions for major Irish and international brands and is regarded as one of Ireland’s leading digital design and experience specialists.
A member of the Interaction Design Association (IxDA), Fergal has judged industry award schemes and is a frequent guest contributor on Conversation Rate Optimisation, UX and other topics at digital events.
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