A systematic, evidence-based approach to digital performance
Our performance team is a dedicated and unique blend of certified analysts, ux designers & developers who create data and research-led insights in a structured method to constantly improve conversions and experiences for our client’s digital products.
Data-driven insights are at the heart of every digital project we work on. Without access to excellent data and a framework to gather, distil, analyse and report on such data, digital strategies can fail to meet their objectives.
Strata3 is a fully certified analytics, optimize & data studio google partner services company. We continue to invest in ongoing training and certification for our digital performance teams who always upskill and improve our offering.
Digital performance methodology
Strata3 takes a systematic and evidence-based approach to conversion rate optimisation (CRO) that involves a constant cycle of tracking, discovering, analysing, iterating and testing every aspect of a website or application.
CRO is not a one-off task, it's a process. We begin by understanding the potential barriers within a conversion funnel through:
We then use this data to run experiments on the site which aim to increase conversion against key business goals.