Launching a website isn't enough. The next task is to promote it to the right people in ways that complement your brand.
Strata3 can formulate online marketing campaigns and execute them in terms of both creativity and technology. Our broad skillbase allows us to work accross technologies delivering real value to you through email newsletters, SMS promotions, viral promotion, paid search, search engine optimisation and placed online advertising.
What is Search Engine Optimisation (SEO) ?
This is the process of driving large and relevant volumes of traffic to your site from search engines via organic search results. The objective of SEO is to rank your site high in search results so that more users will visit your site.
Good SEO practice ensures the following areas are optimised for search engines to index your site:
- coding
- presentation and structure
- content
Content should be unique, relevant and up-to-date. Links in and out of your site should also be regularly checked and updated as these will also help optimise your rankings on search engines. At Strata3 we adhere to SEO best practice throughout the project cycle ensuring that site structure, design, development and product implementation are optimised for search engine ranking.
What is Search Engine Marketing?
This is the process of increasing the visibility of your website on search results pages via a range of online marketing methods which range from;
- SEO
- Pay per click
Pay per click campaigns allow you to pull pre-qualified customers to your site via paid for listings on search engines. It gives you the opportunity to bid for keywords related to your product or service offering so you can manage, determine and ultimately market your site's appearance in the paid for listings in search engines.
What is Email marketing?
This is a cost effective and efficient way to communicate with your target audience through a measured channel. Email marketing can help drive traffic and sales to your site, inform and educate while building brand awareness. Strata3 can help implement email marketing as a stand alone component in your online marketing strategy. However, successful email marketing involves building a customer relationship where the communication is relevant, regular and requested by the recipient. Strata3 can help implement personalised self managed or fully outsourced email marketing campaigns.
