Improving user experience can increase revenue and customer satisfaction while lowering costs.
Forrester Research
By undertaking extensive research and analysis at the outset, Strata3 will deliver the correct solution for you and your customers on time and on budget. Our research program involves in depth investigation of your requirements as well as end user needs. We will also carry out detailed content auditing and usability testing on your existing website in order to identify the issues that need to be addressed in the redesign.
User Experience Research
Creating a positive user experience is the primary goal of the strata3 research and design team.
Strata3 believe that detailed research at the beginning of the project will help us identify the following important information.
- Your organisation’s internal expectations and objectives for the website
- The most successful online strategies in your industry
- The main user profiles of your key target audience
- Your customer’s expectations of your brand and website
- The quality of the user experience on your organisation’s current website
This information will provide us with the tools to design and build a website that will provide a positive user experience for your website visitors meaning they are likely to return.
Return visitors will increase brand awareness and your organisation’s revenue.
Strata3 Research Methodology
In order to unearth all the key information that will aid the design process and ultimately lead to a website with an improved user experience, Strata3 will employ a range of information gathering techniques including;
- Stakeholder Interviews
- Customer Support Data Analysis
- Online Surveys
- Persona Development
- Focus Groups
- Web Analytics Analysis
- Competitor Research
- Content Review
- Usability Testing
From this research will be able to distill the business requirements, identify and outline the key user profiles, measure current site performance and user behaviour as well as benchmarking competitor sites to gain insight into what the best practice for online strategy is in your industry today.
This will allow us to design an accurate set of goals for the website and once the website is built we will be able to validate the new design against our findings.
The outcome will be a website that works for you and your users.
Usability Testing
The purpose of a usability test is to identify all the issues that may be hindering the user accessing information or carrying out tasks on your website. We will also gain an in depth understanding of the user’s expectations and motivations for using the website.
Strata3 carry out usability testing at two key stages in the project;
- We will test the usability of your existing website in order to identify current usability issues.
- We will carry out usability testing during the design process so we are satisfied the new design meets the highest possible usability standards.
The testing process involves;
- Recruiting participants based on key persona types
- Choosing website features to test
- Creating task scenarios
- Conducting and recording the tests
- Collating and analysing observations
We encourage our clients to attend and observe the test sessions where possible.
Research Report
The output of this research and analysis phase of the project will be a comprehensive research report.
This report will detail all the findings from the various research techniques. We will also include a full set of design recommendations to improve the usability of your website.
